Social integration

Increasingly consumers are looking for more than just a shopping experience. They are looking for destinations that can connect them with others and fulfil their lifestyle needs.

We strive to ensure that our centres reflect the wants and needs of their local communities, creating destinations that engage and connect.

This is why we consider social integration in the design, construction and operation of our centres.

Public spaces at our centres are enhanced with rest areas, café and dining offers, cinemas and entertainment options to create a great social experience.

We provide enjoyable experiences for families through the inclusion of parents’ rooms, many with baby changing and private

feeding facilities, children’s play areas as well as seasonal programs for school children.

Accessibility is a priority across our portfolio, with many of our centres including disabled parking and amenities, and wheelchairs for use within the centre.

Our leasing strategy also provides broader social benefits including gyms, medical centres, physiotherapists, insurance funds and other service providers in and around our centres, supporting our consumers’ health and wellbeing.


Case study: Quiet room at Northland

Northland Shopping Centre hosts Australia’s first ever shopping centre Quiet Room, a sensory soothing space for individuals with Autism Spectrum Disorder [ASD]. 

Constructed in 2014 together with Amaze, and built entirely by local volunteers and businesses, the Quiet Room gives individuals with ASD and their carers a space to reduce anxiety and over-stimulation, with access to sensory soothing items.

This quiet room makes Northland more accessible and creates a positive shopping experience for our customers and centre staff affected by ASD

Approximately 170 individuals and organisations have registered to access the quiet room since it was first installed, with Northland regularly receiving positive feedback from its users and their carers.

Leveraging the Quiet Room, the centre also offers a number of community events to support the autism community, including Sensitive Santa, sensory-friendly movies and sensory shopping experiences.

Case study: Mystery Maze at Mandurah Forum

During the 2017 summer school holidays, Vicinity’s Mandurah Forum created a 250 sqm Mystery Maze.

Constructed within a vacant tenancy, the maze provided a truly immersive and engaging educational experience for local children.

Kids were puzzled and challenged as they worked their way through the various challenges and obstacles the maze set out before them. The interactive experience also included balloon twisting, colouring sheets and chalkboards. 

Over 9,000 kids participated in the activity, making it easy for local families and visitors to keep children entertained during their visits to the centre. 

Case study: Weekly mall walking

A number of our centres are located in catchments where seniors (aged 60+) make up a significant proportion of the population.

Mall walking for seniors is a popular activity offered at a number of centres, including Mornington Central, Bentons Square, Mildura Central, The Gateway, Grand Plaza and Brandon Park. 

Mall walking is often combined with a series of light exercises such as stretches and squats, which help our senior customers stay healthy and fit. Catching up for coffee afterwards helps them connect with their friends, family and the community – an important contributor to social inclusion and high quality of life.

We offer a safe environment where seniors can connect and support each other. With many of the seniors in our trade area living on their own, this simple activation provides a connection to their community. It’s a weekly commitment that they look forward to.
Fran Hutcheson, Marketing Manager, Mornington Central/Bentons Square/The Gateway