In May 2018, our entire company came together as part of an inaugural initiative, Light the Way, to raise funds for Beacon Foundation, our corporate community partner, and increase awareness of our work to alleviate youth disengagement and unemployment through our partnership.
The initiative saw all six corporate offices and 66 of our centres participating to deliver a range of activities to raise funds for and awareness of our partnership with Beacon.
Centre level activities covered a range of consumer and retailer facing initiatives such as food fundraisers including, barbeques and bake sales, gold coin donations, raffles, silent auctions, carnivals and kids activities, and selling Light the Way branded reusable shopping bags.
At our corporate offices we held a raffle for Vicinity team members and various gold coin donation activities. The Loop Café at our Chadstone National Office also participated in the initiative by donating a percentage of proceeds from sales towards the campaign for a week.
Owing to the generosity of our retailers, consumers and our people, we raised over $43,000 for Beacon.
For a first-time attempt, we are extremely proud of this achievement, and pleased to note that our funding will help Beacon continue to grow the reach of their programs for additional 330 young people in some of our most disadvantaged communities.