We recognise that digital technology and growth in online retailing is changing the way our consumers shop, how our retailers trade and how we manage our assets. Vicinity has strategically invested in both technology and internal capability to create an integrated intelligence platform that will facilitate better consumer experiences, enhance the productivity of our retailers and enable smarter building management. It also provides the foundation for digital innovation that will support the marketplaces we curate for our consumers.
In FY17, we connected our centres and corporate offices to a single high-speed digital network with WiFi capabilities throughout. The network is significant in size and reach, with over 2.2 million consumers registered on the network, representing approximately 20% of consumers with devices visiting our malls and signifying engagement equivalent in scale to leading Australian loyalty programs. This infrastructure supports the connection of and interoperability between all devices and applications within our centres – connecting both people and things.
The rich data we are gathering from this network is helping us to gain insight into consumer behaviours including dwell times, foot traffic and traffic flows, enabling us to alleviate their pain points and enhance their retail experience with us. For example, wayfinding is a when they visit our centres. Using the converged network and consumer insights we are integrating wayfinding across multiple touch points such as concierge, web, app and kiosk. Other applications in the pipeline include the automation and personalisation of messaging, offers and shopper experiences, targeted media, WiFi network onboarding and consumer survey tools.
As a part of our ongoing consumer research program, we are directly and indirectly engaging with our consumers from each catchment to better understand their lifestyle needs, and inform the right retail mix at our centres to stay attractive and relevant to the local community.
Underpinning our intelligence platform is a robust cyber-security model, which provides high levels of security for connections uniformly across the platform. To learn more about our approach to digital and technology, as well as privacy and data security, see 2018 Annual Report (pages 38-39).