Partnering with our retailers

We want to be a valued partner for our retailers, understanding and delivering what’s most important to them and enabling them to be successful and sustainable at every touch point.

We understand that a key deliverable to our retailers is attracting more people to our destinations, which drives higher retail sales.

Our Group strategy focuses on understanding and responding to changing consumer behaviours, and working together with our retailers to create great experiences at our destinations.

Our intensive asset management approach aims to provide a high level of service to retailers to ensure they are well supported in their operations.

Vicinity’s leasing, marketing, data and insights, and operations teams work together to engage with our retailers on an ongoing basis to understand their needs, address any issues that arise and support them in many ways

 

How we support our retailers

 

 

Leasing

Ensuring that retailer and consumer needs are met through our leasing strategy, and guide and consult to deliver engaging shop fit-outs

Marketing

Use insights to build better consumer experiences and drive footfall and dwell time to maximise retailer sales opportunities

Data and Insights

Share insights to improve consumer wayfinding, personalisation, and overall experience, and support sustainable operations

Operations

Provide building services, including security, cleaning, heating and cooling, waste management and information and communication services

 

We monitor retailer satisfaction through independent annual surveys and in-depth interviews, but also through regular communication and knowledge sharing with our retailers throughout the year.  

Retailer feedback and satisfaction outcomes are key inputs into each centre’s strategic asset plans, which are developed annually and reviewed quarterly, and inform our planning for future developments, reconfigurations, operations and marketing activities.

Case study: Retail Excellence Commercial Academy

Vicinity Commercial Academy is a learning and development program offered to our centre teams to develop business acumen to support our retailers.

The program builds the capability of our team to understand the performance and commercial challenges of our retailers.

As a result of better equipping our people through this program, centre teams across our portfolio have engaged with over 2000 retailers since January 2017, to learn about their challenges and key drivers of success, taking a collaborative approach to implement solutions that make a positive commercial impact on the retailer, as well as our centres’ performance. 

The program aims to improve our retailers’ success, and in doing so, create a better experience for our consumers and deliver successful business outcomes for Vicinity.

Helping retailers be more sustainable

Our Sustainability strategy recognises the value in building strategic partnerships with our retailers to achieve shared sustainability goals beyond those achievable on our own.

We support our retailers to be more sustainable in their operations by sharing our knowledge and insights and providing relevant services, information and tools to help them make better informed decisions.

We support our retailers through:

  • our retail design guidelines, which include minimum sustainability requirements and best practices in shop fit outs and refurbishments,
  • providing monthly energy data to retailers who purchase electricity through our embedded network to drive efficiency improvements, and
  • an education and engagement program to help retailers improve their waste management and recycling practices.