We understand that a key deliverable to our retailers is attracting more people to our destinations, which drives higher retail sales.
Our Group strategy focuses on understanding and responding to changing consumer behaviours, and working together with our retailers to create great experiences at our destinations.
Our intensive asset management approach aims to provide a high level of service to retailers to ensure they are well supported in their operations.
Vicinity’s leasing, marketing, data and insights, and operations teams work together to engage with our retailers on an ongoing basis to understand their needs, address any issues that arise and support them in many ways
How we support our retailers
Ensuring that retailer and consumer needs are met through our leasing strategy, and guide and consult to deliver engaging shop fit-outs
Use insights to build better consumer experiences and drive footfall and dwell time to maximise retailer sales opportunities
Data and Insights
Share insights to improve consumer wayfinding, personalisation, and overall experience, and support sustainable operations
Provide building services, including security, cleaning, heating and cooling, waste management and information and communication services
We monitor retailer satisfaction through independent annual surveys and in-depth interviews, but also through regular communication and knowledge sharing with our retailers throughout the year.
Retailer feedback and satisfaction outcomes are key inputs into each centre’s strategic asset plans, which are developed annually and reviewed quarterly, and inform our planning for future developments, reconfigurations, operations and marketing activities.