We understand that a key deliverable for Vicinity to our retailers is attracting more people to our destinations, which drives higher retail sales.
Our Group strategy focus of creating market leading destinations requires that we build strong partnerships with our retailers and support them to succeed.
Vicinity’s size and scale enables us to offer our retailers a range of high quality shopping centre spaces. This, combined with our intensive asset management approach and innovative culture enables us to provide a high level of service to retailers to ensure they are well supported in their operations.
Our leasing, marketing, data and insights, and operations teams work together to engage with our retailers on an ongoing basis to understand their needs, address any issues that arise and support them in many ways.
How we support our retailers
Ensuring that retailer and consumer needs are met through our leasing strategy, and guide and consult to deliver engaging shop fit-outs
Use insights, digital and media assets to build better consumer experiences and drive footfall and dwell time to maximise retailer sales opportunities
Data and Insights
Share data and insights to improve consumer wayfinding and overall experience, and support sustainable operations
Provide building services, including security, cleaning, heating and cooling, waste management and information and communication services
During FY18, Vicinity continued to deploy a range of premium media assets across our portfolio including over 90 large format media screens, which are successfully being utilised by brands and retailers to connect with Vicinity’s valuable consumer audience.
We monitor retailer satisfaction through independent annual surveys and in-depth interviews, as well as through regular communication and knowledge sharing with our retailers throughout the year. Retailer feedback and satisfaction outcomes are key inputs into each centre’s strategic asset plans, which are developed annually and reviewed quarterly, and inform our planning for future developments, reconfigurations, operations and marketing.